Arcadia Agro is one of India’s most important producers of Flowering Plants. By using Tissue Culture technology they grow Gerbera & Carnation flowering plants.
Flowers grown from these plants are able to thrive in warm weather conditions, are bigger and bloom much longer than those grown with traditional techniques.
Several client meetings and some quick research revealed that Arcadia had two target markets - Domestic & International.
While they had done well locally, the international market was an entirely different scene. Especially since they were a new entrant in a specialised field with established global brands like Selecta Cut Flowers.