An interior construction site is one of the most frenzied, deafening and gritty workspaces you can imagine. Putting a positive spin on this visual and finding a way to convey Acme’s brand message through the chaos was a real challenge.
With over 30 years of history and more than 212 successful projects, Acme Interiors was another heavyweight from the Corporate Interior sector.
Having started out handling Interior Fit-Out work, they had gradually progressed to General Contracting and comprehensive Turnkey projects for big brands like Microsoft and HP.d stationery designs to creating a custom website to introduce audiences to the new brand.
The Acme team had seen my work on the Cherry Hill website and decided to reach out to discuss overhauling their online presence. Their previous website was failing to create any meaningful impact on visitors.
Coming from a Fit-Out and Contracting background, Acme’s team was all about striving for perfection in their work. They had a genuine passion for crafting the very best workspaces and wanted their new website to reflect this honestly and effectively. literature.
In other words, a website that matched their brand’s personality and communicated it in a creative way. They also wanted to avoid the clichéd stock photo look and feel.
If I could sum up my entire creative process into one sentence, it would go something like this, ‘Accurately identify a brand’s assets and find a creative way to amplify them’.
In Acme’s case, this meant showcasing their skilled workforce and the way they executed and delivered beautifully finished projects.
However, when you think about it, an interior construction site is probably one of the most frenzied, deafening and gritty workspaces you can imagine. Putting a positive spin on this visual and finding a way to highlight Acme’s brand message through the chaos was a real challenge.
We definitely didn’t want to create just another typical Corporate Interiors website. We wanted to take our users on a journey beginning with Acme’s workers, the real heroes behind the beautifully finished workspaces.
The idea was to creatively capture certain parts of Acme’s construction process tying them into points we wanted to highlight through metaphorical taglines for each image.
We then brought it all together with powerful content, typography and animations that worked together organically to deliver a powerful message and a memorable experience for our audience.
We also ensured that each feature of the site functioned across all devices from widescreen monitors to small mobile screens.
How do you measure the success of a corporate website?
Is it in visitor numbers and conversions or a browsing experience that leaves a lasting impression?
We'd like to think its a bit of both.
In Acme's case, visitor numbers shot up from around 20 visitors a month to almost 200 visitors a day from around the world.
More importantly though, the client received several positive reviews regarding the browsing experience the new website provided.
We also collaborated with a SEO specialist right from the beginning of the project to ensure the Structure, Content and Features like e-mail newsletter subscriptions and blog page would help Acme maximize returning visitors as well as attract new relevant clients through search engines.